3 Insightful Thoughts About Business Trends

That Help You to Become Successful

Tragic Introduction

2020 met us with political, economic instability, and environmental problems of a catastrophic scale. The development and slow but still implementation of artificial intelligence(AI) and its further possible consequences, the fatal COVID-19, once and for all changed the lifestyle of people. Yes, seems like we live in a truly historic moment. Of course, it can make you sad since it requires your action or you can take it as it is and ride that wave to a new successful business establishment.

If the wind of change is blowing, one must build a windmill, not a shelter.

Choosing a business niche based on Maslow’s hierarchy needs

You don’t need to have a PhD degree in Business Studies to know that all businesses succeed by solving real problems, based on people’s needs. Despite the fact that this theory is related to psychology, I’d like to draw your attention to Maslow’s hierarchy of needs illustrated as a pyramid.

It can be referred to as business psychology since it perfectly describes how effort and motivation are correlated when discussing human behaviour and action accordingly the situation. Maslow’s pyramid includes five individual levels, each of them contains a certain amount of internal sensation that must be met in order for an individual to complete their hierarchy.

The hierarchy can be divided into “lower” and “higher” levels. The bottom represents primarily or fundamental needs. Maslow’s theory suggests that the most basic level (up to the fourth stage) refers to “deficiency needs”. If these stages are not fulfilled, people will strive for constant betterment and won’t be able to pursue the top needs.

How is it applied to business? Perhaps, you have noted that the pre-corona era in business was aimed at basic needs satisfaction and business market has been based on these primary needs (homeostasis, health, food & water, sleep, clothes, shelter; personal, emotional and financial security), including gastro and housing business boom overlaid by tourism and higher bottom needs (status, recognition, fame, prestige, feeling of accomplishment and attention).

You may argue that physiological needs were, are, and will always motivate and prosper business based on lower needs. I will reserve that right for you to argue that there isn’t other successful business than toilet business because whatever happens tsunami or coronavirus, people would have to relieve one’s need no matter what but where. I’ll explain my point of great nicety later in accordance with new era and we will come back to that sh*t talk in the second edition of this article.

As you already understood, the coronavirus and its consequences became the fundamental point as a lifestyle as in business-wise. We are slowly but still moving to economic transformation and crisis that can be seen as enlightenment when referring to mankind reach out point. Lockdown has shown the needs of self-actualisation, in other words, food of thought and motivation to pursue this goal seek and understand how their needs, relationships, and sense of self are expressed through their behavior. These are the signs of a higher human mind, challenged by mortality and rapidly developing AI.

Highly recommend to read my other article COVID-19: Quarantine Forms a Political System How Do Liberal, Democratic and less Democratic Countries Respond to COVID-19?

New business trends can be generated based on the model of the self. You need to sell experience and work with energies, feelings, sensations, and thoughts directed on disclosure of spiritual human values.

The “high” niches of Maslow’s pyramid will be very popular, including the sphere of education, professional retraining, and spiritual centers. Whereas businesses used to work with matter and material product, in new era products of spiritual origin will be in demand.
I would pay close attention to healthy nutrition, meditation, non-alcoholic parties, organizing tours to sacred places and places of energetic power (forests, mountains, rivers and seas) as products & services in demand. Online training with an individual approach will also be very popular. Offline service in its majority part will go online.

Stock investment & Real Estate

Maybe it seems to you that the world is still living at a normal pace, given that we don’t notice significant changes in the investment and housing market. It still looks pretty normal but it’s just an illusion. The thing is that trouble never sends a warning.

Now, in an abrupt manner, people will start buying real estate, even though the market has slowed down significantly. This will be the last peak of the economic curve before it goes into recession and rapid decline.

In my opinion, real estate investment has always been and remains to be a safe place for business and financial security. There are several options here, including resale, rental and subletting.

A profitable purchase of housing for investment will be 10–15% of income per year from a property. However, I would wait for the moment the crisis and the decline occurs to be able to buy real estate for cash.

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As for stock investments, top companies will continue to keep their prices high, but for the time being, during the crisis, they will begin to a fall in price due to a massive sale of shares and public hysterics, and this will be a great time to buy them if you have extra money, because the growth of stock will subsequently be very slow (up to 5-10 years).
If you seriously want to start investing, then I highly recommend you Holy Grail Investing Principle by Ray Dalio and diversify your portfolio in a manner that reduces risks without impacting returns.

He selects assets that have little or no correlation, without sacrificing returns. Correlation refers to the rate at which assets change in value relative to each other. Positively correlated stocks increase at the same time. However, negatively correlated stocks move in opposite directions. When one increases in value, the other decreases (MORE HERE)

A big catch for an investor will be seen in innovative companies that will not initially stand out in the stock market. Study carefully the Silicon Valley market and the growing trends there, see the success stories of creators and already implemented products, successful projects, compare them with global problems and answer the question, will they solve them?

A very dangerous but still worthwhile game is investing in medical companies that deal with epidemic diseases, but the investment needs to be planned overly carefully and in detail, in fact, getting into the dirty business of virology. A company that will be the first to invent, patent and introduce a vaccine against coronavirus will hit the jackpot.

Another strategy is no less dubious than medical companies, as it requires meticulous research conduction before investing. This is the idea to invest in nearly bankrupt companies that have future potential. There are at least 8 bankrupt companies examples that came back: Apple, General Motors, Ally Financial, Chrysler, Marvel Entertainment, Six Flags, Texaco and Sbarro. You should consider studying it but also remember that such companies as Enron, WorldCom and Lehman Brothers never made it through.

CAUTION TRAP!

Remember the saying “a hungry man thinks only of bread; a hungry belly has no ears”. Tourism is one of the earliest industries to be hit by the coronavirus. Government travel restrictions have led to massive flight cancellations and a decline in international tourism. However, the tourism sector in stocks in one of the most attractive right now and this is illusive. The question we have to ask, however, is whether these stocks are real bargains or if they’re value traps. Since the coronavirus began the travel industry, including air and cruise companies such as Wizz Air, Carnival, Royal Caribbean, Norwegian, have been scrambling to raise cash. Companies with high levels of debt find it hard to invest in their operations and devote lots of cash flow to reducing borrowings. So, think twice before investing in the travel sector.

Business Recycle

This is definitely not what you think or maybe it is just more than that. Building a business aimed at solving global problems will also be in demand. For example, recycling plastic, garbage or paper straws production may be in demand in the business environment of the future.

However, here I would also like to mention precisely the deep-philosophical processing of the business form. It’s easier to ruin something than create. As noted earlier, there is a business that has been built for years or centuries, and it was reeling from some kind of storm in the form of an economic or political crisis. The human resource and psychologically, physically or financial insolvency in management as a result of an overwhelming event could also play a decisive factor.

My advice is to find such ‘weak’ companies and analyze the business niche. If it is still relevant, perhaps the new management perspective will be able to rebuild a functioning company and bring it to success in the reworking of this business. I’m talking about buying Ltd., LLC, PVT or PHC with a good history or/and a dead business with a good niche.

Instead of Conclusion

I could write a long summary mentioning that the top trends in the business of future will be sustainability and recycle inside and out of people’s mind but I want to inspire you instead, saying that when the wind of change is blowing, money tree falls from the sky and it’s better to catch them than just let it fall and decay. The second part of this article is coming soon.

Great thanks to Savannah Trail for article correction